Explain the difference between a forecast of market, Marketing Management

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Explain the difference between a forecast of market

Question: 1. Explain the difference between a forecast of market potential and a sales forecast.

2. Suggest a plausible explanation for sales fluctuations for

(a) bicycles,

(b) ice cream,

(d) tennis rackets,

(e) oats,

(f) disposable diapers, and

(g) latex for rubber-based paint.

3. Explain the factor method of forecasting. Illustrate your answer.

4. Based on data in discuss the relative market potential of Reno and Las Vegas,

Nevada, for:

(a) prepared cereals,

(b) automobiles, and

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