Question: 1. Briefly explain the task method of budgeting.
2. Discuss how a marketing manager could go about choosing among several possible marketing plans, given that choices must be made because of limited resources. Would the job be easier in the consumer product or in the business product area? Why?
3. Explain why the budgeting procedure is typically so agonizing, usually consisting of extending past budgets, perhaps with small modifications from current plans. How would the budgeting procedure be changed if the marketing program planning procedure discussed in the chapter were implemented?