Question: 1. Explain the critical differences between basic service, customer satisfaction, and customer success.
2. Consider some of your recent shopping experiences and discuss instances in which a store was out of stock of items you were planning to purchase. What did you do as a result of the stockout?
3. Consider products you consume. Identify purchases you have made from firms with the following market orientations:
a. Make to stock
b. Make to order
c. Assemble to order
d. Engineer to order In each case, describe the components and your estimate of order-to-delivery lead time that you as the customer experienced.