Explain the concept of sustainable competitive advantage


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It is important that corporate strategies have synergy with its SBUs for sustainable competitive advantage.

a) Identify the ways in which the corporate center may facilitate synergy among its SBUs.

b) Explain the concept of "sustainable competitive advantage."

c) Compare and contrast the four generic business strategies defined by Michael Porter.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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