Assignment
Case Study: Jillian Lakritz, Founder, Yoee Baby
Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and a well-supported rationale.
1. Explain the connection between entrepreneurial mindset and opportunity recognition for Jillian Lakritz.
2. Discuss the four pathways to opportunity identification in relation to this case.
3. What techniques did Jillian apply to identify the Yoee Baby opportunity?
4. What problem is Jillian solving with the Yoee Baby toy?
5. Explain which innovative techniques related to opportunity recognition align with this case, and describe which actions identified in the case represent new thinking, new approaches, or new outcomes.
Textbook: Neck, H. M., Neck, C. P., & Murray, E. L. (2021). Entrepreneurship: The practice and mindset (2nd ed). SAGE.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.