Problem
Personal Branding Worksheet
1) Explain the concept of "Personal Brand" to one friend and one family member. Ask them to write down what comes to mind when they think about who you are. They may come up with a series of words (positive and negative), such as: fashionable, outgoing, immature, trustworthy, pot-head, organized, funny, gamer, artistic, studious, determined, stubborn, funny, etc.
You might be surprised at the images you portray to others. The list may significantly differ from what you are trying to portray, and may or may not be accurate.
Provide a thorough summary of the feedback you received from both the friend and the family member (include their relation to you-mother, brother, spouse etc.)
2) If someone who didn't know you well were to view your social media sites (Twitter, Instagram, Facebook, etc.), what impressions and conclusions might they form about you? Do you feel you portray who you truly are on your social media sites.
3) Provide a paragraph that describes how you perceive yourself.
4) With consideration of the content from this module, identify and describe your greatest skills, competencies, attributes and/or strengths. How might these qualities serve you in your future career?
5) Identify and explain in detail three specific areas that you would like to develop to enhance your "personal brand". Describe a minimum of three concrete steps that you could take to achieve each of the three areas. Be sure to explain why this development will be important for your future career success.