1. Describe BCG growth share matrix, and show its strengths and weaknesses. Use lululemon athletica to illustrate how this model can help an organization craft its strategy. Please elaborate and provide insightful analysis.
2. Give advice to the decision maker(s) from Southwest Airlines and justify your recommendations. Please specify what decision-makers you are advising. Please elaborate and provide insightful analysis.
3. Explain the characteristics and fundamental differences of ‘Blue Ocean and Red Ocean’ strategies (Kim & Mauborgne, 2005). Please elaborate more.