Explain the bullwhip effect and its impact on performance


Discussion Post

a. What is supply chain sustainability and how can it be achieved?
b. Explain the bullwhip effect and its impact on performance.
c. How are the direct and reverse logistics similar or different? Explain.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Reference

Chapter 17: Issues and Challenges in Global Logistics (Sustainability)

View the following YouTube Videos:

"Future Supply Chain 2016"
"The Bullwhip Effect 101:"
"DHL Resilience360 - THE Supply Chain Risk Management Solution"

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Supply Chain Management: Explain the bullwhip effect and its impact on performance
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