Assignment: Purpose and Value of Integrated Marketing Communications
Write a 1,050 to 1,400 words paper in which you:
i. Analyze the purpose and value of an integrated marketing communications (IMC) plan.
ii. Briefly introduce the company and its products/services.
iii. Identify whether the company you investigated has an integrated marketing communications plan
iv. For a company that has an IMC, explain what specific marketing communications tools are used and describe the value of the plan to the company's overall marketing strategy.
v. For a company that does not have an IMC, explain three marketing communications tools it could use and discuss how the use of these tools in an integrated marketing communications strategy would enhance its marketing efforts.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.