Problem: You are the Marketing Manager for a new toy company in Gaborone and would like to penetrate the Botswana market. There is high competition in the market but some opportunities still exist. You want to improve the attractiveness of your product (toys) through publicity and strategic positioning
Assume that you decide to export your toys to Australia to take advantage of a huge potential market. Discuss the environmental factors that you need to consider and demonstrate how they are likely to affect your operations.