Discussion for potential segments to consider for targeting, Other Management

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Discussion for potential segments to consider for targeting

Problem: Let's suppose you had two potential segments to consider for targeting. Segment A is of moderate market attractiveness and your firm has an advantageous competitive position. Segment B has high market attractiveness and your firm has a moderate competitive position. Which segment should be targeted and explain why?

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Other Management: Discussion for potential segments to consider for targeting

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Other Management: Discussion for potential segments to consider for targeting

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