Assignment: MARKETING, A HEALTHCARE PERSPECTIVE
Topic: Marketing Mix: Promotion and Sales, Plan Evaluation, and Control
Common Assessment
Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following in a 3-5 pages:
• Explain the target market and the objective of the marketing campaign.
• Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
• Evaluate the plan's effectiveness.
• Recommend 2 additional marketing actions that would supplement the company's existing campaign.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.