Discussion Post
Watch the YouTube video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.