Assignment task:
"Consumers may have soft corner your brand and know its name, but there needs to be a bigger strategy at play to drive sales in case you plan to revitalize the brand. Consumers need to accept your brand in the new avatar, and they need a reason to prefer your revitalization attempt over what's already on store shelves"... Do you think the statement is right? What does it take to make the sale? Critically explain risk involved in brand revitalization with suitable examples