What would be the good example which could be utilized to show from any recent or present event in news, in order to describe the use of these two specific theories?
1. In human resource area, moving toward the employee empowerment culture
2. In marketing area, theory of penetration pricing
Describe the following issue being addressed which gave rise to employing these theories:
1. How theory being followed leads to particular actions on part of company
2. Results achieved
3. If you had been senior manager in these conditions, at those companies, how might you have addressed circumstances any differently? What other theory could have been basis for decision.