Marketing
Global opportunities:
Based on your Unit 4 IP (and Unit 3 DB), Select 1 country where the product could be successful.
Provide a short 200-word summary of your company/product information (Unit 4 IP) so that your peers understand your country selection a bit better.
Explain how your product could be expanded into the global marketplace by writing a narrative of 200-400 words that justifies the following: ?
The country's current marketplace and competitive environment, consider this website for a start. ?
The country's economic situation. ?
1 cultural value that matches your home country's product values. ?
2 demographic characteristics of your proposed target market. ?
The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research.