Assignment: Constructing Effective Business
Select a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.
Review Ch. 4 of Business Communication Essentials.
Create a Microsoft Word analysis of no more than 1,400 words that includes the following:
• Describe the product or service, including its main characteristics.
• Why do you believe this product is worthwhile?
• A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
• Explain how you would establish credibility.
Explain why you selected the channel.
Select the appropriate channel for delivering your message based on context, audience, and purpose.