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Analyze what direct marketing delivers and the impact on a

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Identify an organization that does direct marketing. Prepare a two to three page paper describing and assessing its direct marketing sales effectiveness. What would you do differently, and why?

Assignment Checklist:

1. Analyze what direct marketing delivers and the impact on a target market.

2. Discuss different direct marketing media's and the impact across cultures.

3. Investigate how to measure results.

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Marketing Management: Analyze what direct marketing delivers and the impact on a

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Marketing Management: Analyze what direct marketing delivers and the impact on a

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