Project Homework: Company Technology and Social Media
For companies today, technology presents great opportunities to deliver excellent customer service. However, they must embrace technology in order to enhance how the business functions and consistently provides a quality customer experience. Technology plays a central role in customer service today, and this role is only going to continue to increase. One example is the expanding role of social media as a powerful customer service tool and resource.
Using your selected company write a 2 pages paper supported by research that includes the following:
1) Describe how the company uses technology to meet customer needs.
2) Review the company's page on a social media site and explain how it is used to provide customer service.
3) Review the company's web site. Describe how it provides customer service and meets customers' needs. Explain how it provides reasons for customers to use it.
4) What are the strengths and weaknesses of this site in providing the company's customer service?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.