Scenario:
A start-up company, Nalpak Pharmaceuticals is a United States of America (U.S.A.) pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm.
Recently Naplak Pharmaceuticals developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U. S. Food and Drug Administration.
In order to respond to the projected rapid growth of the firm, they are going to be hiring an additional 100 employees in the next two months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values while ensuring a quality product.
They are also concerned with promoting and pricing these new products fairly, based on the company values and their concern for affordability for the middle-class in the U.S.A. and other consumers and client companies abroad.
1. Explain 3 possible pricing strategies and any discounts, rebates trade discounts, and/or allowances that would apply for this new line of life-saving products.
2. Explain how you will determine a profit has been realized based on your pricing objectives.
3. How the employees will handle consumer concerns and feedback in terms of transparency.
4. Explain how your promotion and pricing strategies adhere to the guidelines you have established for promotion and pricing products and services globally.
Please Answer this ASAP.