Does emotional appeal work in advertising, Business Management

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Does emotional appeal work in advertising

Problem

After reading the article, detailed summary of Emotional Appeal in Advertising and mention any concepts/terms from the textbook (e.g., from the chapters read so far) that can be linked to the article.

Does Emotional Appeal Work in Advertising? The Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude by Tapan K Panda, Tapas K Panda, and Kamalesh Mishra.

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Business Management: Does emotional appeal work in advertising

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Business Management: Does emotional appeal work in advertising

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