Case Study #3:
For this case study, students are required to read Automated Retailing: A Driver of Profits and Cost Savings (Ch. 13, pp. 342 - 345) and answer questions 1 - 7.
However, instead of a written paper, students will be submitting their responsed using Power Point.
As the case with most power point presentations, the individual slides should be for the audience; keeping their attention, and the use of theNotes section is where the student will provide additional detail and explanation to completely answer each question.
Slide requirements: Minimum of 10 to a maximum of 14 slides including title and reference slide. Students are to use the notes section in a manner that would help them deliver this presentation in person. In other words, APA is NOT required.
Students are encouraged to make this slide presentation as professional as possible - as if you were going to present this presentation in front an entire class. Therefore, your grade will depend on the answers of each question an the ability to attract and retain your audiences attention (i.e., Integrated Marketing Communications)
Questions
1. What can any retailer learn from this case?
2. Comment on the findings in Table 1
3. Explain how automated retail machines can be best used in human resource management.
4. Discuss how automated retail machines can be best used in operations management. Relate your answer to Table 2
5. What is the impact of company size on the use of automated retail machines? Refer to Table 3 in your answer
6. Based on the data in table 4, would you select Redbox for placement in a supermarket? What are the pros and cons of doing so?
7. What other ways could retailers use kiosks?
Attachment:- automated_retailing_.rar