Project Assignment
Length: 4 to 6 pages.
• Conduct a brainstorming session for New Product Development to New International Market.
• Decide either:
1) A product from your home country
2) One you have seen in another country product/ service and create a logo
• Make a distinctive modification/adjustment to the product to meet the new market
• Decide on the new product/services target market and explain how and why you chose this market.
• Describe the product and its benefits/features to the new market
• Decide on the position of the product in the market and show the 4 ps of the product /service
• Create a 30-60 second commercial (advertisement) for the product
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.