Assignment: International Marketing
Length: 2000 words.
The topic is ‘The future market for robots in EU'
(Ex: UK first raspberry picking robot.)
o Start by an introduction about the emergence of Robots on the European markets (UK and France) and how they are used in industry and beyond with some statistics.
o Select a company who is producing them and by use of their annual report and website explain their 4Ps marketing and do a SWOT analysis.
o Provide a Pestel for doing business in a new market of third country like Republique of Tchèque.
o Make sure to discuss the evolution of this market in a post covid era and how covid has accelerated the rise of Robotics in industry, health and other areas (name them and give examples)
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.