Discussion Post
• How does Google Define finding a digital opportunity in business?
• What are the fundamentals Google claimed in the second module as the keys to building an online presence?
• In your opinion, why is it important to analyze and adapt your online and digital marketing presence on an ongoing basis?
• The training dives into module 3 on various elements of building an online presence. Take 3 key traits/factors from this module and pick any retail website online as an example that you believe exhibits those 3 traits of a successful online presence? Explain by correlating it back to the module
• In your own words, how important is it to understand the behavior of the digital consumer in order to generate an effective online presence with them?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.