Case Study Essay for Martha
Review the EWC history and marketing strategy attached in Week One of MOODLE. Also review EWC website (https://www.ewc.edu/) and University of North Florida (UNF) website (https://www.unf.edu/) to assist you in responding to the following questions.
Please review the writing rubric located in week one of MOODLE to assist you with completing the individual assignment
Questions
1. Identify similarities and differences in the ways EWC and UNF create value for their students on their website?
2. What are the differences in the colors and pictures used on the sites?
3. Are there differences in how the services are described?
4. How do these differences communicate the value messages being communicated by the different students?
Utilize the questions to write a half page (1/2) page analysis of at least 250 words.Cover page and reference page is not included in the half pages count . The analysis is not to be in questions and answers format. The paper is to be written in an objective tone (third person) and in APA formatting. Please reference at least two sources on your reference page.
Requirements for the case study: Utilizing the questions listed below to prepare a group presentation, the team presentation can be delivered in whatever creative method the team find acceptable (power points, website, essay etc.). Please do not present an analysis in questions and answers format. The team leader should post a brief synopsis(one page) of what your team presentation consist of specifically what is your team final analysis. Remember to identify the role each team member in your synopsis and team evaluation
Case Analysis Paper:
Questions
•Ex 1.Explain EWC current marketing strategy (review marketing strategy PowerPoint and Notes)
• 2.Can EWC sustain its competitive advantage? Why or why not?
•W 3.What are EWC biggest threats and which opportunities should EWC pursue? (Perform a SWOT analysis to determine EWC opportunities and threats)
Team Presentation: 15 - 20 minute class presentation including Q & A
VISUAL OF THE MARKETING PROCESS.
Attachment:- Marketing.rar