Prepare a perceptual map for your chosen product
Perceptual Map
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
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Evaluate all of the "place" elements you will use to sell your product to include location, channels of distribution (direct or indirect), Internet selling, and logitstical asepcts. In terms of distribution, how will each channel partner add value
Define disease management (DM) programs.
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Explain EWC current marketing strategy (review marketing strategy PowerPoint and Notes) • 2.Can EWC sustain its competitive advantage? Why or why not
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