Problem:
Using your own company (Hotel) as an example, define the functions of marketing in your own words as it plays inside your company and explain how these functions can be shared within your company's organization.
Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization.
Q1. Why is planning important in marketing?
Q2. What are the essential components of a marketing plan?
Q3. How would you convince your supervisor that the marketing department should produce formal marketing plans?