Discussion One:
Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for premixed infant formula among migrant farm workers in the southeastern United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.
Problem 1. What potential problems might arise in the design and administration of the questionnaire because of the unique nature of the population in question? List the problems you foresee and provide the solutions.
Discussion Two:
Questionnaire design is conducted using only generalized conventions and procedures. Because of this, two researchers with the same objective may design very different questionnaires.
Problem 2. What method of administration would you recommend? Why?