Assignment:
•If an alliance fails to meet strategic goals, how do top managers resolve the situation? How can an alliance be improved?
•Explain conditions under which a firm chooses a management structure available for a strategic alliance.
•Describe the basic steps for a successful e-commerce strategy.
•Compare and contrast the kinds of commitment needed in a strategic alliance.
•Explain e-commerce security. What are the four key aspects of information security? What can a multinational do to ensure security of its e-commerce system?
•What are some of the factors that an MNC manager considers when picking a country for establishing an e-commerce business? Why do trading blocs such as Mercosur, ASEAN (Association of Southeast Asian Nations), and the EU (European Union) present significant potential for e-commerce businesses?
•What are the main types of strategic alliances? Compare and contrast them.
•What are e-commerce enablers? Why are they becoming essential to e-commerce? What are the essential services provided by e-commerce enablers?
APA format at least 120 words per question.
Cullen,J.B., & Parboteeah, K.P. (2014).Multinational management: A strategic approach
(6th ed.). Mason, OH: South-Western