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What were kellogg objectives in the acquisition

Problem: Kellogg Co. agreed to acquire Keebler Foods Co. for $3.86 billion, or $42 per share.

1. How would discounted cash flow analysis be used in analyzing such a major acquisition decision?

2. What were Kellogg's objectives in the acquisition?

3. What kinds of qualitative issues could enter into the decision?

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Finance Basics: What were kellogg objectives in the acquisition

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