Explain decoy effect and how marketers can benefit from


1. Finally, discuss what managers could do to prevent similar unethical behavior in their own organizations or to fix these situations after they happen.

2. Explain decoy effect and how marketers can benefit from decoys?

3. Compare the U.S. government’s response to the BP Deepwater Horizon disaster with its response to the Union Carbide disaster.

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Operation Management: Explain decoy effect and how marketers can benefit from
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