Explain creating a constant flow of new products or continually updating and improving the current product line:
Within a product planning activity, this is clear that both existing products and potential products should be included. This follows that the activity itself must deal with the proper balance in between new and old products in the product mix.
Product planning is generally linked with the Market Analysis inputs. The inputs will specify the need for new products or require for new process or updating and improving the current product.
During the prediction of societal, political, technological, ecological, and/or economic trends, the anticipated requires can be frequently determined.
When the company has to survive and grow in a competitive environment this has to keep anticipating the needs. In sure products, regular flow of new products is necessary to capture the market for example: Colgate Palmolive bringing-in new toothpaste at regular intervals, Maruti Udyog bring-in new variety of Cars. In positive type of products as TVs, updating and improving similar product with new features, eliminating deficiencies become necessary to sell in the market. When (new products and updating and improving old products) are driven by market requires, the creation of constant flow of new products is more significant today in view of the fast changing tastes and preferences of people. The idea of speed-to-market becomes relevant in which you introduce your new product in the market as fast as possible since it gets very fast percolated in the market. Various software companies, automobile manufacturers, pharmaceutical companies and computer hardware firms are eager to hit the market first with their innovative products that capture the imagination and requires of the customers.