PPT Assignment
i. Explain the three main sources of data that e-marketers use to address research problems.
ii. Explain the how and why e-marketers need to check the quality of research data gathered online.
iii. Explain why the internet is used as a contact method for primary research and describe the main internet-based approaches to primary research.
iv. Describe the internet exchange process and the technological, social/cultural and legal context in which consumers participate in this process.
v. Explain the broad individual characteristics, psychology, and consumer resources that consumers bring to the online exchange.
vi. Explain the five main categories of outcomes that consumers seek from online exchanges.
vii. Explain the characteristics of the three major markets for e-business.
viii. Explain why and how e-marketers use market segmentation to reach online customers.
ix. Explain product and describe how it contributes to customer value.
x. Explain how attributes, branding, support services, and labeling apply to online products.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.