Problem: The distribution strategy is key for successful market penetration of any product. Companies seldom hire external agencies to work in collaboration to develop distribution strategies. One such agency has asked for your help with four of its projects. Your role is to conduct primary and secondary research and record your observations.
Do a survey locally and understand the distribution of each of these channels. Also, explain the challenges in each case:
Q1. Distribution of milk products
Q2. Distribution of heavy-duty capital equipment
Q3. Distribution of textbooks to schools
Q4. Distribution of antivirus through a reseller
Note: You are expected to analyse problem scenarios from various industries; so, please approach each scenario with a holistic view and record all industry and problem-relevant data.