Problem
I. Management team: Discuss the relevant experiences and background of all the management team members of Celine Fresh Shop. Critically appraise why the management team has the capability and experience to achieve the social mission. (250 words)
II. Competitors Analysis: Identify TWO key competitors and develop an appropriate competitor analysis table of Celine fresh Shop. Critically analyze and evaluate the key competitors' offerings, market position, overview strategies, and unique selling proposition against your chosen business. (350 words)
III. Market Analysis: Elaborate the customers' profile and purchase behavior for Celine Fresh shop. Explain the appropriate marketing strategy to sell to these customers. Justify your answeron its effectiveness. (400 words)