Explain about multicultural minds and discuss implications, Operation Management

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Explain about multicultural minds and discuss implications

1. Explain about “multicultural minds” and discuss implications for marketing strategies for multi-national companies (MNCs).

2. What is Cultural value position and how can it help companies to incorporate cultural values of host country in their marketing strategy?

3. Briefly describe the Working Lunch Promotion. In what ways does it exemplify the latest trends in integrated brand promotion?

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Operation Management: Explain about multicultural minds and discuss implications

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