Example of microsoft engaging in cut into apple dominanance, Other Management

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Example of microsoft engaging in cut into apple dominanance

Problem: According to the reading The Apple-Microsoft Tech War Reignites, Apple takes as much as 30% of every in-app sale made through the App Store. Microsoft has decided to collect a smaller percentage of sales through its app store. This an example of Microsoft engaging in to cut into Apple's dominance in the app market.

O constant innovation O subsidizing adoption O moving early O redefining the market

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