You visit a new town in the summer and see a person dressed as a duck juggling plastic ice cream cones on the street. This piques your curiosity. You walk toward the duck person and see she is advertising the Mallard ice cream shop. You decide to go in and see what kind of flavors a shop named Mallard would offer. This is an example of a marketing strategy that: a.) introdues on daily life b.) provides information that customers don't want. c.) uses branding, advertising and marketing effectively.