Compare two similar products and discuss the product attributes and differentiate between the two items. (examples: I-Phone and a Droid; Ford Explorer and a Chevy Blazer; a Lazy-Boy chair and a massaging chair; Coca-Cola and Pepsi-Cola) How do the competitors differentiate their products from each other? Is there specific packaging that enhances the product? (think of a computer game on a disc that comes in a box) Are there any “bells and whistles” in the product that the customer generally might not need? Are there any warranties that enhance the product? (ex. Lifetime warranty) Are the product(s) just a trend? (Croc footwear) Is this product needed daily, weekly, monthly, or yearly?