Assignment
Scenario:
Chosen organization Hyatt Hotels
You are the director of strategy and business intelligence for your chosen organization. You are conducting an evaluation of your chosen organization for an upcoming annual report. Your goal is to demonstrate skill and expertise in the evaluation of the strategic success of your organization. You will be submitting this report to C-level executives for review. Use the following criteria to evaluate your chosen organization to determine how successful its strategy is in achieving competitive advantage over its competitors.
Task
You will assess the strategy of your chosen organization from the list provided by your instructor. Address each of the following inquiries in your deliverable:
1. Strategy Principles and Concepts Overview
• Assess the purpose and benefits of a strategy.
o Break down and explain the components of a strategy.
o Examine how strategy is used by organizations to build competitive advantage.
o Explain the three levels of strategy.
o Examine how policy relates to the strategy of an organization.
2. Organizational Overview
• Provide detailed background information about your chosen organization.
o Include its name, industry sector in which the organization operates, its products, and target market. Elaborate and use research.
o Evaluate the brand of your chosen organization.
o Identify and explain the industry and sector in which your chosen organization operates.
o Assess the business model of your chosen organization.
o Assess the design of your chosen organization.
o Identify and explain the product offering of your chosen organization.
o Identify and explain the target market of your chosen organization.
3. Assessing Strategy
• Assess the strategy of your chosen organization.
o Assess the value proposition of your chosen organization.
o Assess the competitive advantages of your chosen organization.
o Assess the mission, vision, and values of your chosen organization.
o Assess the objectives of your chosen organization.
4. Conclusive Remarks
• Draw overall conclusions and make recommendations based on the evaluation of your chosen organization.
o Summarize the process of evaluating an organization's strategy.
o Identify and explain three major areas of concern or interest based on the findings of your strategy evaluation.
o Provide recommendations or solutions to address the three areas of concern or interest that you identified. Provide reasoning.