Assignment - IMC Communication
Task-
Evaluation and application of the communication model.
Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work.
The report should be a critique and application of the communication model (see Chapter 5 of Belch et at (2014) for the theoretical model).
Based on what you have learned and observed in this subject to-date and additional scholarly research ensure you include the following:
- Briefly provide a context for your discussion regarding the importance of understanding communication in IMC and identify the organisation you have chosen.
- Illustrate and discuss the theoretical communication model outlined by Belch et at (2014).
- Using the communication model, critically evaluate your chosen organisation's approach to IMC. As stated earlier, you can choose your organisation, but it must be well known.
- Applying what you have learned regarding IMC and the communication model, provide your recommendations for a n appropriate communication strategy for the organisation including recommendations for suitable communication mix. Make sure your recommendations cater to the contemporary needs of customers/consumers.
Rationale- Learning outcomes addressed in this assessment include;
- being able to evaluate theoretical concepts underlying integrated marketing communications;
- being able to examine and evaluate various elements of a contemporary communication mix;
- being able to critically evaluate marketing communications for a range of organisations and reflect on current organisational marketing by using communications tools.
Attachment:- Chapter 5.rar