Evaluating the business environment


Assignment Problem: Evaluating the business environment that the Company is working in, the team evaluated the industry situation, competition, technological factors, economy, and cultural/ demographic factors.

One page executive summary for the attached document.

Should be in following same format and single spacing for the executive summary,

Prepare a summary of your marketing plan. Brief description of the products, the market potential (based on the data you collected), and a brief summary of your strategies (4 Ps).

It should be a couple of pages.

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Marketing Management: Evaluating the business environment
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