Assignment Task:
Write a report on a company that has undertaken a marketing activity within the last 12 months. Explain and critique their marketing efforts against what is taught in this course.
Company: Coca Cola.
Structure:
Introduction (150-200 words) - provide an introduction to the company, marketing activity and course theories.
Body (300-350 words) - describe the marketing activity and marketing concepts in more depth.
Comparison and recommendations (700-800 words) - compare what the company actions are against what is recommended in the course. Critique their actions based on what is considered effective. Give recommendations for the company moving forward.
Conclusion (150-200 words) - summarize the report.
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