Evaluate the importance of profiling market segments
Question: 'Positioning is the battle for the mind'. Evaluate the importance of profiling market segments in order to position a brand in the minds of target audiences.
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'Positioning is the battle for the mind'. Evaluate the importance of profiling market segments in order to position a brand in the minds of target audiences.
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For Zalora, critically evaluate the perceptual process of online clothing consumers. Are the decisions driven by rational consumption appeal or is it influenced
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