Evaluate perceptual process of online clothing consumer, Marketing Management

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Evaluate perceptual process of online clothing consumer

Assignment Problem:

Online Fashion Platform: Zalora

For Zalora, critically evaluate the perceptual process of online clothing consumers. Are the decisions driven by rational consumption appeal or is it influenced by the hedonic consumption? Support your justifications with examples

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Marketing Management: Evaluate perceptual process of online clothing consumer

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Marketing Management: Evaluate perceptual process of online clothing consumer

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