Problem
Read the case "The War on Drugs: The Power of Social Marketing or a Huge Waste of Money" and make DETAILED responses:
i. Evaluate the creative strategy used by the Partnership for a Drug-Free America in its advertising campaign- particularly with respect to the strong fear appeal.
ii. What are the pros and cons of using a fear-based marketing approach?
iii. Did it work? Give facts.
iv. Was it ethical? why or why not?