In completing your Unit 2 Assignment, please do the following:
- Evaluate primary and secondary resources for research by answering the following: Define primary research and discuss the advantages and disadvantages of the different types of primary research.
- Define secondary research and discuss the advantages and disadvantages of the different types of secondary research.
- Conduct your own "secondary" research on TOMS® Shoes, to determine how the following micro environmental factors influence TOMS® Shoes' strategy and decision making and how these same groups have their strategy and decision-making influenced by TOMS® Shoes. Be sure to include at least one or two strong paragraphs to Unit 2 communicate and defend your conclusions for each of the following micro environmental factors: TOMS® Shoes company employees and managers
- Suppliers who provide the products that TOMS® Shoes sells
- Marketing intermediaries who sell TOMS® Shoes' products
- Competitors of TOMS® Shoes
- Customers of TOMS® Shoes
- The Public and other Stakeholders
Please Note: The sources you use should be credible, which means the sources are suitable for inclusion in a serious college-level paper. Examples of these "qualified" sources can include a company website, an academic journal, a newspaper (online and traditional), a periodical (online and traditional) and an online video report from a recognized news source. Sources that would not be permissible are blogs, sources that do not go through an editing overview process (like Wikipedia or about.com) or sources that can't be verified by your instructor. If you have any questions regarding what is permissible, please contact your instructor.