Problem
• This skills based activity will require you to carry out research and identify complex and potentially unfamiliar business and marketing information of relevance to your business. You should evaluate the potential for the implementation of any creative marketing opportunities and current and emerging technologies that are identified during the research process. You will have to provide documentary evidence of your findings.
• You will now need marketing plan incorporating the opportunities that were evaluated during the previous activity. This plan should be implemented in accordance with organisational expectations. You should also produce a marketing report, detailing the successes and changes which may be necessary for improvement.