Assessment Title: The Importance of Cultural Differences for the Global Multi-National Corporation (MNC) Do cultural differences really matter in an increasingly globalised world?
Purpose of the Assessment and unit learning outcomes (ULO) - Students are required to apply their knowledge of the unit content from weeks 1 - 5 and demonstrate, through a written argument essay, critical thinking skills with evidence of research and a considered analysis of the topic and its implications for a MNC.
In the essay, students must address the following key themes including:
1. Explanations and examples of each of the determinants of culture.
2. Cross cultural literacy and the dimensions of culture.
3. Values, Norms, Ethics, Social Mobility.
4. The advantages and disadvantages of cultural diversity for the MNC and its level of importance.
Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation in a conclusion at the end. Students must use correct in-text citation conventions. The following Unit Learning outcomes are relevant to this assessment:
1. Critically evaluate the impact of globalization, organisations and their management;
2. Utilize different perspectives to interpret and analyze business, social and cultural problems in an international setting.
3. Demonstrate an understanding of the social, political, economic, technological and cultural forces that influence decision-making in international business.
Assignment Specifications:
Purpose: This individual assignment is an opportunity for students to demonstrate their understanding of the unit concepts from weeks 1 -5 and apply their knowledge of the theories and unit material. Students will need to research widely, consider the topic from various perspectives and develop an argument based on a thesis statement, which is supported by credible evidence from relevant case studies and other academic sources.
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